🎯 Yes - a lot of our lives have moved online. A plethora of digital products and services have taken mindshare and timeshare in return for convenience and comfort. They are fantastic and we all use them.
🧠 Even still, enough of our lives are in the physical world. Who’s elevating experiences IRL? The answer, we believe, is not enough people.
<aside> 💡 Amazon this, Flipkart that. Do you know the percentage of commerce happening online v/s offline? In the USA - the most mature e-commerce market in the world - offline commerce is still ~80% of all commerce (source. In India, offline retail is a ~$1.4 trillion market, while e-commerce is a paltry (in comparison!) ~$100 billion.
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In one word - distribution. Our reach IS our product.
We are an idea-stage company building a distribution network that can be leveraged to deliver improved lifestyles to people across the globe.
In other words, we want to organise offline retail. By establishing relationships with channel partners across the globe, we are making them accessible to suppliers of good products, in turn making good products accessible to customers at scale. It’s messy, but it’s worth it!
The Collectiv is incubated by the team behind Transel and Auhna (https://auhna.co.in).